About Us

About Spectrum Coach

Spectrum Coach is a unique consultative service designed to teach you the skills you didn’t even know you needed to run your successful business. Specialising in the new homes industry with a strong focus on all aspects of Sales including strategies, management and workflow to ensure you have the skills and knowledge to make the most out of your teams.

After discovering a clear gap in the market, Spectrum Coach was created to provide builders with the tools to sell their homes and effectively manage their workflow.

We are here to coach you and train you in areas you didn’t even know you needed to know.

Who Are We

Priding itself on its expertise and passion, Spectrum Coach was established to provide training and mentoring services to independent Australian builders. With an impressive career spanning over 20 years with a number of small and large builders across Australia, Fred Abu-Elias is the Principal Coach of Spectrum Coach.

After gaining substantial experience across sales, sales management, workflow management and operations, Fred offers one-on-one coaching that will help builders grow their business. Having led national teams and mentored new home sales consultants, Fred understands what it is required to be a successful new home sales consultant in Australia’s new home industry.

Having led teams in metropolitan and regional areas, Fred has delivered sales strategies and techniques to suit a number of markets, which resulted in increased sales, and ultimately, overall performance in each business.

The Team

Spectrum coach understands the importance of industry knowledge , behind the scenes there is a team from Marketing to administration to sales that have all had an impressive career dealing with builders.

When joining the team at spectrum the team that services you have all had industry experience so they all understand your challenges from sales to workflow.

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